Search Engine Optimization (SEO) :
“The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. We can't say that we have such capacity to place a client’s web site into first rank, but have the capacity to place the client site rank into better position than previous. By doing this SEO process the traffic to client’s web site is going to increase drastically. "  more...

They are major four factors in SEO, keyword research, On-page optimization, Off-page optimization & Web analytics.

Search engine marketing (SEM) :
As you already know, crawler-based search engines use software called spiders to regularly surf the Web, find new sites and pages, and add to their index, which is done for free. This means that, unlike directories, you are likely to have several if not many pages listed with them. However, in several cases, discussed in the introduction to this Step, you might want to use submission as a safety net against having your site forgotten by a search engine. But before submission it is recommended to make sure that your website is properly optimized. Look through your title, meta description and meta keywords in order to be sure they properly describe your Web pages and are correctly optimized for your keywords. So, here we give you the guidelines for submitting to the three major crawler-based engines Google, Yahoo! and Bing (former MSN and Live Search) which is enough to bring you the desired traffic.   More..

Social Media Optimization (SMO) :
Social media optimization refers to facilitating the process of finding established content, sharing it, and distributing it across numerous social media platforms. More..

Like search engine optimization, SMO offers on-page optimization techniques and focuses on a site or blog that already exists. In other words, you do not need to write additional content to make SMO for your site: you just optimize your pages for the social media phenomena to make them easily bookmarked, embedded on other sites, or accessed via third-party media.

The methods of social media optimization may include, but are not limited to, adding links to providers of social bookmarking services so these pages can be easily submitted to these providers, integrating widgets from third party social media sites using APIs, adding RSS feeds to your site to make your content sharing easier, etc….  More..

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